My first information product was an e book known as “Bought Ideas? Unleash Your Creativity and Make More Money.”
Wager you didn’t know that, did you? That’s as a result of it was a whole flop.
Sure, my first foray into the great world of info-marketing was pretty much a practice wreck.
So why I’m speaking about it now? As a result of I realized the other day the teachings I learned have been invaluable and my failures might help you turn into a success.
So sit back, grab a cup of coffee and let me share the story of my first information-product. It was about six years in the past (2004). This was my starting of my 2-yr “transition” period, where I transformed my business from freelance copywriter with eighty % of my enterprise coming from native businesses to entrepreneur/business owner with a national and worldwide consumer base and having the assets and workforce to assist my purchasers on a much larger scale.
Needless to say this was a nerve-wracking time, full of ups and downs and LOTS of “studying opportunities.” A type of “studying opportunities” came in the type of my first ebook.
After I first determined to make this transition from freelance copywriter to entrepreneur/biz owner, I did what many of you both are doing or have performed — invest A LOT of time, cash and power studying stuff. And one of the issues I discovered was I needs to be selling an info-product.
Well, I’m a author, proper? I might write an ebook.
At the similar time, I was additionally in the course of a rebranding (bear in mind, I used to be making a transition so every part was altering). Since creativity is certainly one of my passions, I had determined to mix creativity and advertising/copywriting and have that become the muse of my business. This is able to be good I thought. No one else is doing it, I may very well be the one one, and I am going to kick this whole thing off by writing a e-book about it.
So I spent MONTHS scripting this book. I put aside HOURS of my time on daily basis writing it. It ended up being 144 pages of strong content. I finally finished it that summer time, put up a (pretty unhealthy) sales letter and waited for all the cash to return rolling in.
Evidently, that never happened.
I did sell a handful Cialis of them. Perhaps a dozen or two. Not practically the quantity I had assumed I might sell.
Now, I wasn’t exactly discouraged after this however it was a shock. Like being dunked within the ice cold water of reality. It triggered me to do a heck of lot extra research into the best way to efficiently sell online. I did not take my failure personally — reasonably I as an alternative decided to make use of my failures as a jumping off point that may assist me turn my next product into a success.
However, I know a number of you DO venture into these murky waters, end up with a failure in your arms and turn into so discouraged you never sell anything online again. I don’t want that for you. You see, EVERYONE who has ever sold anything online has had a lemon or (or ten or a hundred). It doesn’t mean the process does not work (it does) it just means it’s worthwhile to know the pitfalls to avoid so you end up with successful and never a failure.
So what errors did I make? Well, let me tell you, I made a bunch and I’ll share these with you soon. However one mistake I did NOT make was having a nasty product. Like many of you who’re struggling selling a product, your product is fabulous. The failings are within the other elements of the process and that is why you are not seeing the success you deserve.
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